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5 search engine optimization Updates for 2017

Every year that passes, search engine portals develop new algorithms and rules with the hope of fighting spam and people trying to play the system.
These new rules defined by Google, Bing, etc. Means that every webmaster must keep abreast of the ever-changing SEO landscape in order to help clients achieve their research goals.
The New Year offers an excellent opportunity for all to adjust their SEO strategy and here are some tips on how to do it.
1. Enjoy accelerated mobile pages (AMP)
The need for more reactive pages in order to reduce the bounce rate has been a driving force in Google's SEO strategy 2016.
One of the most practical solutions they have created is the integration of AMP by webmasters.
It is important to note that AMPs are open-source protocols that allow pages to load instantly on mobile browsers. AMP has become a phenomenon in the SEO community because it allows consumers to load pages instantly at a reduced data rate. The average web page uses eight times more data than an AMP when loading content.
By 2017, this trend should grow further, and you can take advantage of it to provide more responsive pages to your users.
2. Artificial Intelligence (AI) makes its presence known
Google's search algorithms finally got a boost at the end of 2016. This impulse came to integrate machine learning into search algorithms in order to make them more intelligent.
The Google RankBrain concept should make the search more intelligent and provide only relevant information to users of its search engine. This means that to combat the increase in AI in search, webmasters, and website owners need to focus on adding a single voice to the niche they operate.
The ability to master the system with black hat SEO stuff will become even less effective in 2017. This means that your new content resolution should be to use keywords, write dense articles and make a tooth with the information That you publish.
3. Optimization of the user experience has emerged
The evolution of the World Wide Web - signified by the term The Web 3.0 - is slowly becoming the norm for platforms that rely on the Internet. In this new world order, the experience of the user has begun to triumph over all other factors.
Websites are now creating more user-friendly platforms and search engines are beginning to take note. Google and Bing have multiplied the need for a better user experience by integrating these experiences to help websites find banking services and use the best web.
Since 2015, search engines have been partial for well-designed web pages that allow people to spend more time viewing their content. This means that the responsibility of increasing the user experience and ease of access on your platform falls directly on your shoulders.
To do this, you need to design landing pages more user-friendly, integrate the use of computer graphics into your blog posts and simplify the process of navigating your website.
4. Personal branding is the key
Sculpting on a niche in a crowded space is difficult everywhere, including on the internet. And this has focused on Google on platforms creatively pushing their brands against all odds.
One of these techniques includes using branded URLs in search of a unique perspective for your personal business on the web.
The benefits of personal brand URLs are diverse but the most important thing is that it helps your website to score the best ratings with Google's search algorithms that will greatly advance your SEO efforts.
5. Incorporate short-form links
One of the most important KPIs that search engines consider when ranking web pages is "iteration".
The iteration in SEO means that more content is read and shared on the web, and the more information is unique and credible. And the best way to get your content shared is via "small links".
This new link format is currently used by Fortune 500 companies - Pepsi (pep.si), NY Times (nyti.ms) etc. - to display their calendar on the Internet and it works. Research shows that the use of branded links increases the CTR by 35 percent. Not to mention that they are crucial in the social chains that limit the characters of publication.
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