Since its launch in 2011, Google+ has not been a plane. I think we can all admit it now.
The problem is that we are always at the mercy of the INFINITELY more successful search engine of the company. And Google likes to present its own pages (like maybe your Google+ business profile) in search results. Please understand.
Maybe it's not worth updating every day, or even every week, but it's worth having a profile only for networking opportunities, which is, after all, the goal. This is an interesting profile and the way you publish content is really simple to adapt to different audiences.
Photography is an area that still has a massive presence on Google+, so if you're a photographer, this platform is definitely one for you. For a few nights of life - Pokémon Go!, Harry Potter and other fanatical fanaticism - there is a fervent love for Google+.
Even if you are not a Potterhead, there are always people using Google+ in their millions, so the customers are there. If that's not enough to influence you, I'll give you my last argument: this is a checkbox for Google's approval.
Google also updated the entire experience in January, so the network is now quite easy and enjoyable to use. If you rejected it in the past, now it would be a good time to take a second look.
A brief overview of how Google+ works
Circles
One of the best things about Google+ is its circles. These are distinct networks of people, such as colleagues and family that you can choose to interact differently. Anyone who had to browse their Facebook page every time someone from work adds them will see the benefit of that.
For companies, circles are a great way to keep separate contacts and customers from the industry so that they receive different content from you. These contacts will also display your profile in different ways - so that the family gets your birthday but maybe your customers will not.
Circles is a method of adapting content that I think all social networks will benefit. So, Google+ wins that one. Just keep in mind that anyone who is your circles can share your content, which means that the rest of the world will see it. Do not call your clients' names among your corporate connections because these things can come out very easily!
Business
Communities are larger groups of people with common interests. It's a bit like a forum - you will not know everyone, but they will have a common passion and can interact and publish in the group.
When you look at the communities that exist on Google+, you realize how many users use this platform every day. I just fell into a random community on parachuting and it had 250,000 members.
Like Facebook groups, communities can be open (then you just click to join) or closed, which means you have to ask yourself to join.
Collections
Collections is another way to filter your content. Rather than filter by who sees it, you group your messages into interests. When someone sees your publication, they can click on the collection in which they live, where the rest of your content is on that subject. You can also get followers for an individual collection.
Think Pinterest tips for content. Very useful if you want to group content by product, part of your business or area of expertise.
Current
Your flow is a flow of what happens with the contacts in your circles. You can filter through circles that are really useful for reducing noise when you just want to know what your colleagues are talking about, for example.
You can add items to your feed like any other social platform, and you can choose which of your circles will receive the update.
Hangouts
If you have a lot of contacts on Google+ (your work team, say), you can use Hangouts for group discussions. It can be a simple chat or group web call with a video. It is quick, easy and free.
Profiles
Hey, you guessed it! Your Google profile has your image, updates, contact information or personal information, and that's it.
Well, not quite. The profile of Google really gives you the opportunity to provide in-depth information, with several link options from your profile (to your website, your other social platforms and your latest blog, for example) - what many other platforms restrict.
New Google+ features for 2017
• Polls
• Events (previous incarnations have had events but they return)
• Multiple image uploads
• Drag and drop the rearrangement of the photo
• Zoom functionality for images
• Improved spam and filtering
• A new look and feel - without excluding the old style if it was your bag!
If you were interested in reading this article, it's worth a five-minute trip on Google+ to see how the platform is now. Google has not abandoned its social network and continues to invest money, so there is clearly a long game here and it is wise to enter while the win is good.
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