In this uncompromising warfare between Google and Search Engine Optimization experts, both of them are implementing their individual game plans to reach their objectives. In order to give best, accurate, and genuine information to their users, Google updates its algorithm regularly on one hand. On the other hand, Search Engine Optimization companies are implementing their own strategies to rank better in the search engine results. Sometimes, Google will penalize the sites which are bypassing the Google search engine policies to give accurate results to search engine users. Most of the websites are affected and penalized in this. Recently, in the month of April 2017 Google updated its algorithm called “Fred” which penalized the many websites. If you are in the affected list and planning to avoid the penalty from Google in the future, then you should follow below rules. Do not link to the site with dreadful page rank: Link building is a matter of what you will do i...