SEM (Search Engine Marketing), also known as Pay Per Click, is a type of paid marketing done on search engines to drive targeted traffic to a website and increase the visibility of the search engine on a site Web. Google search results are divided into two sections, organic and paid search results. So whenever a user places a query in Google, paid search results are displayed at the top of organic search results and hence, users are likely to click on the paid results as they are on the best results Of organic research. Thus, SEM puts your company at the top of those that have high search engine rankings. Unquestionably, this is the best way to drive specific visitors to search engines on your site. Why invest in Search Engine Marketing? Here are the main reasons why investing in SEM can increase your ROI significantly: 1. SEM helps you attract a huge traffic flow It is established that more than 95% of search engine users do not exceed the first page of search results. So...

Facebook and Google Ad Words advertising can be viable via media options based on your business goals and marketing budget. If you want to read how Facebook and Google Ad Words (paid search) can benefit your paid media strategy by targeting the full funnel, check out my newest blog on "How to Leverage the Paid Media for the Whole Client's Journey." So why is there so much discussion on Facebook Advertising and Google Ad Words in the paid-up media space? In other words, the continuous growth year after year cannot be ignored. According to Forbes, Facebook shows a 50% increase in active advertisers from 2015 to 2016 and reaches 3 million advertisers. In addition, Facebook accounts for 65% of the total advertising spending on social networks, which is expected to reach $ 36 billion this year. Why such an important growth? This is mainly due to the targeting capabilities of the platform, mobile growth and the growth of committed users. Not to be totally outdated, ...

What is Google AdWords? What is AdWords? Google AdWords is the Google advertising system in which advertisers bid on certain keywords so that their clickable ads appear in Google's search results. As advertisers have to pay for these clicks, this is how Google makes money from the search. This graphic will help you understand how AdWords works, by specifying the AdWords bidding process, and by explaining important factors such as quality and cost-per-click. If you ask "How does AdWords work?" This graphic is for you! Does AdWords work? Does Google AdWords work? Depending on the competitiveness of the keywords you offer and the relevance of this keyword to actual conversions for your business, AdWords may or may not work for your business. For the most part, we've found that Google AdWords is extremely effective for many types of businesses, as long as they do not waste their money on bad keywords, or write dubious and low-CTR ads. How much does Googl...