Artificial Intelligence (AI) is one of the biggest things that are beginning to hit mainstream marketing. The first adopters who were a little ahead of the game have integrated it into their activities. But what exactly is artificial intelligence in the marketing world? Artificial intelligence can take several forms in marketing: 1.Predictive analyses 2.chatbots 3.Recommended purchases (via machine learning) 4.Social Media Algorithms Basically, these global functions help to reduce the free time of the mundane parties of marketing - just as marketing automation is supposed to do. But, a little differently than automation, of course. It can even help to save social networking specialists for a while. But social media is supposed to be the antithesis of AI, is not it? He is supposed to be human in his heart. Well, yes, you want social media to be authentic above all. But social automation also has fingers immersed in the AI. So here is where things get difficult. Becaus...

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Facebook and Google Ad Words advertising can be viable via media options based on your business goals and marketing budget. If you want to read how Facebook and Google Ad Words (paid search) can benefit your paid media strategy by targeting the full funnel, check out my newest blog on "How to Leverage the Paid Media for the Whole Client's Journey." So why is there so much discussion on Facebook Advertising and Google Ad Words in the paid-up media space? In other words, the continuous growth year after year cannot be ignored. According to Forbes, Facebook shows a 50% increase in active advertisers from 2015 to 2016 and reaches 3 million advertisers. In addition, Facebook accounts for 65% of the total advertising spending on social networks, which is expected to reach $ 36 billion this year. Why such an important growth? This is mainly due to the targeting capabilities of the platform, mobile growth and the growth of committed users. Not to be totally outdated, ...

All digital marketing strategies involve an integral component, that is, social media marketing Do you know that over 70% of adults use social networking sites? Apparently, your online presence can’t be avoided through channels, while a large number of audience are active on multiple social media platforms. Companies that want to create their online presence via social networks need to be very careful before taking the first step. Social media can be a great tool to optimize your online presence or can be a nightmare to ruin your online presence. Here is a list of the errors you expect to get the success of your campaign. Paid fans and followers: If you are trying to get results in short term, then enhancing fans and followers through paid social media is very good idea. But if you would build trust on long run, it might break your brand image, customer loyalty on social media. Social media sites have a special feature of algorithms that track and analyze user ...