Let's face it: everyone is nervous before writing his first sales games. "Am I too aggressive?" "Am I convincing enough?" "Will people even want to read this?" Your doubts are understandable. After all, who is not already tired of all the sales sites they receive in the inbox, mailbox and, recently, even on their phones? You do not want your sales letter to be sent directly to the recycle bin. Writing sales sites is a tricky business, especially when your prospects are from the B2B world. You do not deal with people from all walks of life, people who listen to emotions and shop with their right side of the brain. You meet managers, professional buyers - people who do not buy for themselves but for their businesses. They know a lot about the art of negotiation, they know exactly what they are looking for and know the size of the budget allocated for this purchase. Why would they choose your product on competitors? Your sales pitch is the answer to...

Artificial Intelligence (AI) is one of the biggest things that are beginning to hit mainstream marketing. The first adopters who were a little ahead of the game have integrated it into their activities. But what exactly is artificial intelligence in the marketing world? Artificial intelligence can take several forms in marketing: 1.Predictive analyses 2.chatbots 3.Recommended purchases (via machine learning) 4.Social Media Algorithms Basically, these global functions help to reduce the free time of the mundane parties of marketing - just as marketing automation is supposed to do. But, a little differently than automation, of course. It can even help to save social networking specialists for a while. But social media is supposed to be the antithesis of AI, is not it? He is supposed to be human in his heart. Well, yes, you want social media to be authentic above all. But social automation also has fingers immersed in the AI. So here is where things get difficult. Becaus...

Every year that passes, search engine portals develop new algorithms and rules with the hope of fighting spam and people trying to play the system. These new rules defined by Google, Bing, etc. Means that every webmaster must keep abreast of the ever-changing SEO landscape in order to help clients achieve their research goals. The New Year offers an excellent opportunity for all to adjust their SEO strategy and here are some tips on how to do it. 1. Enjoy accelerated mobile pages (AMP) The need for more reactive pages in order to reduce the bounce rate has been a driving force in Google's SEO strategy 2016. One of the most practical solutions they have created is the integration of AMP by webmasters. It is important to note that AMPs are open-source protocols that allow pages to load instantly on mobile browsers. AMP has become a phenomenon in the SEO community because it allows consumers to load pages instantly at a reduced data rate. The average web page uses eight ...

Beginners and seasoned advertisers often face the question of whether to use search ads, graphic advertisements or both. There are several different factors to consider when deciding which type of campaign is right for you. Whether it's starting your digital advertising efforts in 2017 or having years of experience, but still looking for the right direction in search as compared to graphic ads, this article will help you. Here is an overview of four different factors that can help you decide if the search or display ads are better for your PPC goals. Plus, I'll throw a bonus with a way that you can combine the two for optimal results. 1. Research volume The first big difference between the two types of ads is that the display ads use a push approach, while search ads use a traction approach. In other words, people who meet your search ads are already looking for your product, while people usually see graphic advertisements because they have been targeted after watching ...