A major piece of link building strategies is still shaded, to say the least. You can, of course, pursue strategies like guest blogs, gifts, contests, and directory lists to earn links legitimately. However, you also need to consider the cost-benefit angle of these strategies. Blogging guest, for example, helps you create a backlink at once. This may not be enough, especially if you have a competitor who already has thousands of quality back links on his site.
Strategies such as guest blogs are correct when you create links from high authority sources. However, for relatively smaller sites, your strategy should be to earn those back links. That is, you have to produce content that earns you dozens of links back from dozens of industry websites. In this way, you should not pursue these links one at a time.
Let's look at some strategies that could help you achieve that goal.
Step 1: "What are bloggers looking for?
Content marketers often use the "keyword research" method to write content. The procedure is simple: identify the keywords your target audience is looking for and write content to rank these keywords. The problem with this strategy is that it only works with websites that already have high authority. With more than 2 million blog postings written every day, this strategy may not work if you are a lesser known website that tries to exceed your established competitors.
One way to get around this challenge is to meet what other bloggers in your industry are looking for. In his recent article on the user-friendliness of the site, Joe Ryan associated with at least four pages that quoted statistics and studies that focus on his points. Joe is not alone. Neil Patel cited more than half a dozen studies in this article. If your website has had full articles with such statistics and studies, you are likely to gain links with bloggers like Neil Patel when they write their content.
Step 2: Build links to your content
Google's search algorithm has evolved significantly over the past decade and today the authority of a website counts more than the total number of backward links directed to any page . But after saying this, back links are still an important part of SEO and can dramatically change search rankings for less competitive keywords.
In other words, creating links to classify your homepage or product page can be an extremely long and tedious process. However, it is easier to categorize blog posts that talk about studies and statistics in your area.
The strategy here is simple: invest all your link building efforts to rank these statistics and studies on blog articles for their respective keywords. When this happens, you are more likely to be seen and linked by other bloggers on topics related to your industry. When done correctly, this strategy can help you quickly accumulate hundreds of links that increase the authority of your site. In turn, your product pages begin to rank for their relevant keywords.
Step 3: Second Level Links
What if your blog is too small to import? No matter the "worthy" link of your content, you still cannot be ranked in the lead for the relevant search terms. When you are not ranked on top, you are not seen by other bloggers, which reduces your chances of winning new links to other sites.
It should be emphasized that SEO is a long-term strategy and, if your blog is too small to be important, you should first focus your efforts on strengthening. But while SEO obviously gets time and effort, there are other "winning link" strategies that can speed up the process.
One strategy that worked for me is building second-level links. The goal here is to publish your blog posts "link earning" on other more established websites that connect you. By doing so, you increase the authority of the websites that connect you and, therefore, increase the authority of your own site.
For example, assume that you are considering writing an article covering exhaustively all statistics and studies related to the user-friendliness of the site. If your website does not have a significant search presence, you may choose to publish this article on a relatively more established website that accepts contributions
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