If you have not planned all the marketing tasks for 2017, I encourage you to consider these trends. And even if you've completed your editorial calendars, take a look. Content marketing is evolving rapidly (it's digital - fast is a given). We have to be building not just for next year, but for 2018 and beyond.
We are improving on content marketing.
Good news first: 62% of B2B content marketers are "a lot more" or "something more" successful with their content marketing than last year. 63% of B2C's say the same thing. That's a change from the previous year, where a mere 30% of marketers were saying that their content marketing was effective.
Most content marketers report that, they are more successful than last year.
Clearly, this is a good thing. But it has some consequences that must be prepared. As content marketing becomes more successful, you will get more budget money and larger staff. It will be more competitive with other types of marketing. So do not be surprised if there is a small rivalry between marketing teams as your company re-calibrates how to promote itself.
Mobile
I’m gonna crack like a cracked record here, but it can’t be said enough: There’s more traffic on the internet from mobile devices than from desktops. There are more audience accessing your content on mobile devices than on desktops.
Have you looked at your content from a phone or tablet lately? Have you tried to download a whitepaper, ask for a sales rep to call you, or even read a post on your blog? If you found yourself peeking or gripping your jaw while you did it, there’s a difficulty.
Truly, it might be intelligent to run a full-fledged audit of how well your company interacts with mobile users. Extra credit if you obtain how well your competitors do it, too.
We are improving on content marketing.
Good news first: 62% of B2B content marketers are "a lot more" or "something more" successful with their content marketing than last year. 63% of B2C's say the same thing. That's a change from the previous year, where a mere 30% of marketers were saying that their content marketing was effective.
Most content marketers report that, they are more successful than last year.
Clearly, this is a good thing. But it has some consequences that must be prepared. As content marketing becomes more successful, you will get more budget money and larger staff. It will be more competitive with other types of marketing. So do not be surprised if there is a small rivalry between marketing teams as your company re-calibrates how to promote itself.
Mobile
I’m gonna crack like a cracked record here, but it can’t be said enough: There’s more traffic on the internet from mobile devices than from desktops. There are more audience accessing your content on mobile devices than on desktops.
Have you looked at your content from a phone or tablet lately? Have you tried to download a whitepaper, ask for a sales rep to call you, or even read a post on your blog? If you found yourself peeking or gripping your jaw while you did it, there’s a difficulty.
Truly, it might be intelligent to run a full-fledged audit of how well your company interacts with mobile users. Extra credit if you obtain how well your competitors do it, too.
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