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A Brief History of Google SEO





Search Engine Optimization - Article Directory - ArticleSet.com Google SEO Search Engine Optimization It could seem complicated and otherly, sometimes like a kind of arcane art, SEO goal was not always like this.
So let's travel back to the early 90s to the beginnings of SEO history. Cowabunga, dude.
The Early Years (1990 - 1996)
The world's first search engine, Archie, was created in 1990 by McGill University student Alan Emtage (and it's still online). Archie searched downloadable resources in FTP (file transfer protocol); This is back when the "internet" was little more than a collection of shared files. Archie would take your query and search the title text for each file in its index for that exact term. The world's first website came a year later.
Unlike today's search engines, search functions like Archie did not make allowances for typos and misspellings. If you spell the search query wrong, then your search results would be wrong. There was no "Did you mean: ..." in those days, so if you were not sure of the file name then you had to hope the tech gods had mercy on you.
When Tim Berners-Lee launched the first website in August of 1991, it spelled the beginning of the World Wide Web as we know it. As the web blossomed in the mid-nineties as well as more websites went life every month, a need to index them into a cohesive, searchable structure was imperative.
1993 saw the birth of two major web search engines. Excite was developed by Stanford University students and went life that year. The World Wide Web Wanderer was released in 1993 and was more of a tool to measure the size of the web. The well-known Yahoo! the search engine was founded later in 1995.
Near the end of 1993, the first basic web crawling algorithms is being developed, which "crawled" the web search for web pages to add to their index. This allowed search engines to rank sites for very basic relevancy; Searchers, search results and search results.
The Awkward Adolescence (1996 - 2010)
In 1996, Stanford University students Larry Page and Sergey Brin began work on a project that prioritized websites they had; They called it BackRub. The following year saw the launch of Ask Jeeves, a search engine that was based on its language.
The year 1998 was a big year for search engines that we know today. Not only did they release their own, but Larry and Sergey from earlier released their offering into the midst. It's new name? Google.
Up until this point, there were few rules for SEO; There were some ways that webmasters could force some algorithms to rank them that differed from engine to engine. Google changed that, by using a system of ranking called "PageRank" to sort results by potential relevancy and links to other content on the web. Google looked at the frequency of keywords, metadata, and the structure of a website to determine how it is a result of a given query. Though the other search engines had done this to varying degrees, Google's attention to detail in their rankings really was a game changing.
Over the next few years, Google continued to dominate. Though many of the previous search engines were still around, Google was the only one that could be used to make it. Things like link farming, link exchanging, and keyword stuffing were all made a thing of the past. Most of the groundwork for this was ugly between 2003 and 2005, Google goal to continue spammy tactics to this day. This new, honest outlook to search rankings forced many other engines to either follow or throw in the towel.
In 2000, Google launched the first iteration of its Ad Words, which initially flopped due to a poor pricing structure, but it was relaunched in 2002 with auction / best pricing. Ad Sense (the Google-based ads on the other websites) first saw the light of day in 2003. Not to be outdone, Yahoo! and Microsoft also got Yahoo! Search Marketing and Microsoft Ad Center.
As you can tell, Google got up to a lot during this period, all that added to their dominance of the search market, causing them to influence the industry further. The mid to late noughties saw Google increased their offering by introducing products and services unrelated to their search engine; Such as their Android mobile platform, Chrome web browser, and Google Analytics. The "Did you mean" functionality around 2008, and features an algorithm that is still learning from users to this day.
Search engines started to detect their users' geographical location and search history to determine how each individual would result to that particular person. This getaway is a great place to stay for a weekend getaway in the area.
Sophisticated Adulthood (2010 Onwards)
Around 2010 and the years that followed, ranking became easy to repeatable tactics and more about an overall approach to your online presence. Google's influence on modern research and their focus on providing a compelling and multifaceted SEO that we know today.
SEO could not be more different. Nowadays, search optimization uses a variety of functions and algorithms to make sure the user gets to where they need to be in the shortest possible time, whether that destination is online or offline. Some may consider this to make things more complicated, but it's all about getting the user where they want to be. Modern SEO can involve a lot of specialist work, but there are a few simple things you can start today to get your optimization efforts off on the right foot.
• Mobile - Google recently rolled out an algorithm update which means that mobile responsive websites provide slightly favorable rankings. Many who were unprepared for this termed "Mobilegeddon."
• User Experience - Search engines monitor websites and user retention. Sites that perform slowly or sluggishly usually result in the user clicking away and looking for that information elsewhere, so a slow website does not just dissuade human viewers, it can harm your rankings too!
• Social Media - The connection between social media and SEO is a complicated one, but you have got plenty of high-quality followers on the social media. Can have a positive impact on your rankings.
• Content Marketing - Content and SEO go hand in hand in a lot of ways; Chiefly because quality, regularly updated content proves to search engines that your site is live and active. Well written information to both users and search algorithms.
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